Retail lighting is driven by a sensory experience that tells a story and evokes a desire for something.
Retail lighting begins with appealing to the senses to attract a customer’s attention. Yet it must also reinforce branding to support a company image, provide a sense of warmth and comfort, inviting the customer to stay and linger as well as enhance and highlight merchandise to evoke a desire to purchase.
NICOR recognizes the value of controlling light and color to put your brand’s best face forward. Our lighting solutions have been designed to enhance the shopping experience.